I immediately thought that she must have a Salvation Army iphone app. At least it might be an iphone app that gives instructions on how to ring the bell with the proper Salvation Army procedure (left/right vs. up/down, short rings vs. long, etc). I temporarily thought that maybe, just maybe, my New Yorker cynicism was getting a little over the top.
Then I visited the app store and found not one but two Salvation Army Apps! One was free and was the actual ringing of the bell as you shake the phone. They had 12 different bell sounds as part of it. The second cost $2.99 and played Salvation Army Christmas carols on the iphone. I wonder if it simulated the sound of the euphonium. Unfortunately, my budget for this quest for useless knowledge would be exceed if I bought the $2.99 app so I'll never know.
I do now have an increased respect for the Salvation Army for trying a little different fund raising approaches in this difficult economy. I'll probably toss a few extra bucks in the kettle but will probably wait until I see one with a real euphonium player with a real bell ringer or two. Of course if there was a whole bell chorus playing iphone bells that would warrant consideration too!
Ring. Ring. Ring.