I spent the last week in London. I travel from time to time for work and it has been a while since I visited my UK team. While this didn't help the workout schedule nor the diet (sampling proper English Ale isn't on most diets), I had some spare time to stop by a magazine stand and wanted to see if there was anything different that the standard athletic fare of "Runner's World" and the like. I noticed on the rack a running magazine "Men's Running." I thought this a standard magazine and then noticed the subtitle "For Runner's with Balls."
I didn't buy the magazine but chuckled about this magazine cover most of the day. I wondered if this was my Yankee prudishness coming through or perhaps I missed something. I decided to research this magazine a little.
The website states that "Men's Running is the UK's first running magazine just for men. Every issue focuses on running, fitness, sports, lifestyle, health, nutrition and hot girls in shorts."" I found that this is a new magazine that was started in response to the highly successful "Women's Running." I then had to see what the subtitle for the women's flavor of this magazine and, of course, tried to imagine options that could be equally ironic. Why, what could women run with?
I'll let you think about that for a moment.
You probably thought of slogans similar to what I thought of. Unfortunately, though, the official subtitle for the women's magazine is "It's your time."
Disappointing to say the least.